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Table of Contents People usually do not say “I don’t want to save money”, instead they say “I will start saving from the next month” and strangely that “next month” never comes. That is where behavioral economics enters. Main Psychological Reasons Behind It Optimism Bias Being optimistic is a human

Have you ever planned to change something in your life? Maybe your routine, habits, or decisions, but ended up doing the same thing anyway? It happens with everyone, we do not accept changing something that is in our core routine, it could be anything- a job that you know you

Table of Contents THE ILLUSION “Just ₹2,000 per month? That’s affordable.” This is the exact thought process that leads people to buy a ₹50,000 product without much hesitation. When the price is presented as a small monthly payment instead of a large one-time cost, it immediately feels easier to manage.

2026 has proven to be a year of volatility — markets, politics, and global conflicts are constantly shifting. In such an environment, investing must evolve with the times. Here are opportunities beyond traditional stocks and bonds that deserve attention. Table of Contents What Does “Beyond Stocks and Bonds” Mean? Traditionally,

Many retail investors enter the stock market with one goal: to beat it. Yet, year after year, data shows that most individual investors fail to match, let alone outperform, broad market indices like the NIFTY 50 or the SENSEX. If the NIFTY 50 delivers an average annual return of 12%,

Table of Contents The misconception — “RBI is doing nothing” Rupee hit 90! This is the headline of all the news papers as well as news channels in India. Diversified people think diversely, but often it’s surrounded with misconceptions. What people believe: Rupee hit 90 RBI silent Therefore, policy failure